Nashville-based independent record label Leo33 has hired radio veteran Tracy Gibson as Director of Promotion and Marketing.
With an impressive career spanning over a decade in marketing, artist relations and more, the North Carolina native brings a unique perspective and proven track record of success to the Leo33 family. She began her entertainment career at Clear Channel and eventually became Promotions Director for WHQC and WKKT in Charlotte as part of iHeartRadio. From there she joined the Audacy Radio Cluster in Houston, Texas as Marketing and Promotions Director.
Her marketing campaigns and event execution played a pivotal role in expanding the station’s reach and enhancing its brand presence garnering Gibson accolades such as the prestigious Houston Employee of the Year award in 2018. Most recently, Gibson served as Director, Regional Promotion for Big Machine Records working with artists like Tim McGraw, Rascal Flatts, Carly Pearce, Midland, Jackson Dean and Callista Clark.
“I am absolutely thrilled and honored to join Leo33,” says Gibson. “My journey has been fueled by a deep-rooted passion for marketing, promotions and driving artist exposure. I am so excited to be on the Leo33 team and help contribute to its vibrant future.”
“Tracy’s experience in radio and marketing coupled with her unwavering passion and strategic acumen perfectly align with our label’s innovative spirit,” shares Katie Dean, Head of Leo33. “We are confident that Tracy will play a vital role in shaping the future of Leo33.”
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